That controversial EA single-player video games tweet final week apparently induced fairly a stir inside the writer’s personal studios. For the uninitiated, somebody dealing with the corporate’s Twitter profile tweeted, “They’re a ten however they solely like enjoying single-player video games,” seemingly dismissing those that solely play single-player video games. The response from the neighborhood was swift and upon being roasted, EA tweeted that it was “taking the L.” However what prompted the tweet from an organization that has a number of the finest single-player video games out there? In response to an attention-grabbing USA At present report, the one that shot that tweet out won’t even have been acquainted with the video games trade or EA’s notorious single-player stance prior to now. Yikes!
The unusual story behind EA’s single-player video games tweet
Roast effectively deserved. We’ll take this L trigger enjoying single participant video games truly makes them an 11. https://t.co/PNg4FKOgfB
— Digital Arts (@EA) July 1, 2022
“I’m 99 p.c certain the one that posted the tweet and their supervisor don’t even know concerning the single-player video games remark from a decade in the past,” a supply informed USA At present’s Kirk McKeand. “They’re all new and most of them, to my data, aren’t actually recreation trade folks. The one who posted that tweet didn’t know and wasn’t supported correctly to make sure one thing like this didn’t occur.” Weird.
McKeand’s supply revealed that the tweet landed within the firm’s Slack shortly after it went dwell, with studios expressing displeasure over it. Strategies have been then made to have EA’s varied studios roast its mother or father firm’s Twitter account and switch the entire thing right into a advertising and marketing ploy. However what actually stands out in USA At present’s report is the revelation that EA has its social media channels operated by people who’re neither acquainted with EA’s video games and historical past nor with the video games trade.
In different information, Sony’s catching flak for eradicating gamers’ entry to films and TV exhibits they bought, and it appears to be like like GTA 4/Pink Useless Redemption 1 remasters aren’t completely off the desk.